CXO Dialogues
The Industrial Leadership Series

Update Instead of Overhaul: The Future of Manufacturing

When Modern Factories Run Like Software

November 13, 2025
11 AM CET

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About the session

Modern factories are undergoing a paradigm shift: they are increasingly being designed and operated like software products. But what does this mean for companies that have traditionally worked in rigid cycles and made decade-long investments?

In our live discussion, Peter Sorowka, CEO of Cybus and Dr. Walter Heibey, Partner at MHP, unpack why a plant’s value will soon be defined by its update cycle, why data has long since become the key competitive resource and how organizational structures and cloud-native architectures are critical to achieving flexibility.

Look forward to bold theses, hands-on anecdotes and provocative insights from deep inside the industrial engine room.

This session is designed for CxOs who want flexibility without rip-and-replace across brownfield and greenfield.

About the panelists

Dr. Walter Heibey, Partner at MHP

Dr. Walter Heibey has many years of expertise in the field of digital production, both as a consultant and from the inside perspective of manufacturing IT. He has gained experience in a wide variety of industries, from discrete manufacturing to the process industry and pharmaceuticals.

Peter Sorowka, CEO at Cybus

Peter Sorowka is an expert in Industrial IoT and the technical architecture of data-driven industrial production. In 2015, he founded Cybus – the software company specializing in IIoT and Smart Factory solutions. As CEO of Cybus, he has been guiding the industry towards decentralized, secure Smart Factory for more than ten years.

You’ll learn how to

  • Replace rip-and-replace with an update-first approach – across brownfield and greenfield
  • Build an upgrade path that shortens change cycles from years to weeks
  • Treat data as product – from capture to consumption at scale
  • Align org structures, roles and vendor choices with cloud-native operations
Gerrit Klepper

Gerrit Klepper

Host, Cybus

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